Are you ready for the show?
You just spent a lot of money on renting the floor space; designing and building an attractive booth; marketing literature has been printed; flights, hotels and meals booked; display products packaged and shipped; you’re ready to go right?
What about your staff? Are they ready?
Is their language level up to it? Do they have the intercultural awareness and skills necessary? Do they have the networking skills? Do they have the negotiation skills? The presentation skills? Are they familiar with Booth Etiquette? Can they quickly qualify leads? Are they aware of their body language? Can they perform with these skills at their top level in a foreign language – while looking and acting their best after standing all day and socializing all night?